HEY, you…
I’m DesiRae, and I have a feeling we might be soul-sisters.
IF YOU’RE LIKE MOST AMBITIOUS FEMALE LEADERS I KNOW…
You hold a lot on your plate. You’re an entrepreneur in the personal development and spiritual space, executive, healer, or coach. You love your career, you love helping people but you’ve hit your breaking point. There is something missing from the way it all flows, life and business.
It’s natural you may be feeling burned out, emotionally overwhelmed, and spiritually unfulfilled, because you’re disconnected from your softer side, you’re feminine self.
You’re whole self.
You’ve been in a deep awakening or transformation over the past few years. This sacred fire within you is ready to emerge, but doing the deep work is a lot to hold by yourself. We are not meant to awaken with the weight of the process on our own back, the softer feminine power within you knows this, but the world has taught you differently.
You’re ready to leave the hustle culture behind without compromising your career/business and the 6-figure salary, but how? You thought everything you’ve worked hard to build on the outside would make you happy, yet everything inside of you is spiraling and screaming to break free.
You’re ready to choose a different way, where you are committed to making your sacred feminine, spiritual practice, and soft power an important part of your professional and personal growth.
You are more than who society tells you you “should” be as a feminine woman. For thousands of years, patriarchy has kept women small and made them believe they should not trust their intuition and put everyone else above themselves. It also has shamed women who are rebels that they need to play small and let the masculine lead the way.
As female leaders, we’re not taught what it means to be soulful rebel leaders and soft sacred women. You’re taught to be competitive, strive for perfection, and try to control things. Control is a lie. It’s a promise that comes from a dominant culture, and it appeases the Patriarchy. Perfectionism keeps you in a constant state of hustle like you’re another cog in the wheel of life.
You’re no f*cking cog.
It is time to unlearn and unroot these societal and generational patterns that push us into these dynamics. I’ve walked this path of unrooting patterns, limiting beliefs and identities, and reconnecting to my deep feminine knowing, and I can say, there is a better way.
So if you’re tired of being seen as just a strong alpha female…let’s break you free from this box you’ve been placed in.
I’ve been in this exact place, I feel you, and that’s why I’m so passionate about helping you return to the true version of yourself. We all need connection, support, and a pathway forward to live soulful, rebellious lives where we’re leaders and sacred feminine women wildy obsessed with our lives!
Let’s connect so we can explore this journey together.
It took me over a decade to get here…
I’m DesiRae Kraft…
A certified holistic coach, 6-figure entrepreneur, podcast host, and catalyst for some of the most amazing, female leaders I know.
My clients are ambitious, heart-led, soulful rebels who turn into soul-sisters, for life.
I’d love to share with you a bit of my journey.
I’m a highly sensitive, heart-led, and intuitive alpha female who came into this world as a seeker.
Growing up, I was insecure, a perfectionist, and an overachiever. I always felt different from the other kids, leading me to push down my voice and strong sense of self. I was often told I was “too much,” then when I made myself smaller to fit in, I was told I was “too sensitive.” There was no room for me to be me. As I got older, I did everything I thought I “should” do in life that society expected of me; build a career, go to college, push down my spiritual gifts, push away my desires, and put everyone else above myself.
To make it all add up to something relevant I built a decade+ career in Finance — Focused, controlled, accountable, and made sure to do everything “right.” I was conditioned to play small, ride the corporate ladder, and find my identity outside of myself. This finding our identity outside of ourselves is a key pattern to uproot, if we are going to come back to our power.
I hid all these other more feminine and sacred parts of me from the world, l being sensitive, vulnerable, compassionate, and intuitive. It was one of the worst things to push these parts of myself aside, but now I understand, that we do this when we are in survival mode, when we don’t know better and there is no pathway to lead us into our truest self. There is no judgment, many of us have been here, The key is to understand that you do not have to stay here. I spend my days recharging my highly sensitive self, claiming more of my sacred feminine, diving into creativity, and writing authentic, soulful emails to my amazing heart-led female leaders. This is not what my life used to look like. Let me share some context on where I was before getting here.
THE PREDICTABLE PATH…
2003 – 2012
I was on what I call a predictable path, one that those early years of suppressing my voice were shining a light upon. I had learned to chase after what the world told me to be, I skipped college and jumped right into building a career in Finance for various Fortune 500 companies.
I returned to college to finish my B.A. in Human Behavior and Psychology with a Minor in Integrative Therapeutic Practices (wanting to fulfill parts of me I could not in the Corporate world). This got me closer to my true passion and connected me back to myself, my voice, my energy body, and my deep feminine center. I was coming home to knowing myself again, and little did I know a life event was coming that would break my world apart, without these tools, I would not have survived.
MID 2012
I was 8 years into my career. On the outside, I was successful; on the inside, I felt sad, lost, and like my inner essence and soul were being depleted. As I evaluated my life, I thought, is this it? Am I supposed to work 40-50 hours a week for the next 30 years of my life like a bad, broken record over and over again?
I was living to work while craving to thrive and live.
It negatively impacted my relationships, quality of life, mind, body, and soul. I had read all the self-help books and had all the self-help “tools,” but I could not see a way out. Wanting to be liked and loved was a pattern too deep for me to overcome at the time, keeping me trapped in my current life.
Sometimes the worst of things can uproot us and change our direction toward where we need to go.…
Late 2012
My parents were in a tragic motorcycle accident. This was a catalyst for my first existential crisis and spiritual awakening! What am I doing with my life? Who the hell am I? Realizing life is too short not to be wildly obsessed with living! This tragedy forced me to look head-first at my identity, beliefs, and life choices.
I spent the next 4 years healing from grief and transforming mentally, emotionally, and spiritually in self, my career, and relationships with psychotherapy, and my education in psychology, Holistic Health, and mindfulness practices.
MID 2016
I became a Certification Holistic Life Coach, left corporate, and started my coaching business to help other high-achieving females create mental, emotional, and spiritual wholeness in life and business.
2019
After 3 years of blood, sweat, money, and a lot tears, I scaled my business to 6 + figures.
I helped hundreds of clients through coaching and retreats create soul-aligned lives… only to find that I was burned out, emotionally overwhelmed, and craving more presence, calm, and intention in my life.
How does one re-invent their life once again?
2020 the year of re-invention
After the global pandemic set in, I realized I had built a career and business where I was doing “all the things” (like a good high-achieving capitalist might), but feeling disconnected from my feminine energy. I was letting b.s. Societal expectations about patriarchy and capitalism be my guide to creating a career and scaling a 6-figure business, instead of my soft, sovereign feminine, heart-centered self.
The sovereign feminine does not chase or run after anything; she sits in quiet stillness with intention and claims her power, love, and calmness.
After working with my therapist to find this new version of myself, I realized I was tired of only showing the world my “strong alpha female” side. I was ready to leave the burnout culture behind and let the sovereign feminine woman within me rise.
Realizing continuing down the same path for the rest of my life would make me scream… Teary-eyed, spiraling into another existential crisis and at a crossroads, I said to myself, “If I’m not going to be this old version of myself anymore, who am I going to be?”
This oh-shit moment question led me on a journey to re-invent and embrace who I really was: a grounded, fun, heart-led, and highly sensitive female leader who wanted to shed perfectionism and start leading from my softer, feminine side.
Simply BEing and enjoying myself and my life without compromising my career.
THE NEXT TWO YEARS Re-inventing myself anD my business
I started to dismantle old ways of being and realizing I could still be a strong alpha female, and a deeply feminine woman as a leader.
2020-2022
During the pandemic, experiencing a personal house flood and getting married, I took a break from coaching clients and focused on creating an intimate women’s spiritual community. A community where we could be authentic, raw, and real to share everything we were going through during the pandemic as humans, women, and leaders.
2021-2022
Started my Masters program to also become a future Psychotherapist. Helping women not just mentally, emotionally, and spiritually… but psychologically in the future.
2023
Started my Transcending Normal Podcast, and re-branded my 7-year coaching business.
I’m currently focusing on my own sacred feminine being, sharing my re-invention and process along the way, and creating my next retreat, and coaching offering for female leaders.
over a decade of corporate, therapy, coaching, A SPIRITUAL AWAKENING and two existential CRISES…
I now dedicate my life to helping other soulful, rebel alpha females uproot the b.s. Societal expectations that you can’t be powerful and feminine. When empowered women transcend this limiting belief, they can create lives they are WILDY OBSESSED with…
without compromising your career/business, money, or relationships.
My purpose is to peel back the layers of who you are with action, grit, laughter, and authentic connection. I’m here for safety, encouragement, and acceptance without judgment. To get REAL and to hold you with love, and to a higher standard.
My favorite part of my day? Helping my amazing clients activate their sacred feminine power and become wildly obsessed with their lives by balancing the leader and feminine within!
Where do you go from here?
Let’s connect through my newsletter, download my free guide [3 Ways to Activate Your Feminine Power], follow me on IG, or listen to my Podcast.
If you’re interested in working with me as a coaching client head over to my Contact Me page, or email me at desirae@desiraekraft.com.
Let me send you love notes…
Being a soulful, rebellious leader and choosing to lead with her sacred feminine power is not for the faint of heart!
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